ATL introduces gift card for Yuletide season

January 11, 2017
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As part of efforts to increase sales for the Yuletide season, local retailer Appliance Traders Ltd (ATL) has introduced a gift card programme which allows customers to provide monetary contribution towards the purchasing of products by family and friends.

“It’s more flexible than a gift certificate, and we believe anyone who receives a gift card will appreciate the extra boost it will afford them to access hundreds of items. It’s definitely the present to give this season as there is always a lot of ‘home sprucing up’ during this time of year,” stated ATL marketing’s Kendra Johnson.

The initiative will enable customers, family members and friends to purchase a variety of appliances and services across the company’s home, commercial, energy solutions, service, and business divisions at its three locations.

The ATL gift card is now available at ATL branches islandwide and requires a minimum of $3,000, which can be used to purchase items of equal or lesser value. Customers, however, have the option of topping up the card to an amount of their desire thereafter.

The gift card, which lasts for up to one year, will be registered in the name of the person receiving it.

Once we have registered the card in the person’s name, then that individual will be required to take along their government identification upon purchase of the goods,” Johnson told the Jamaica Observer.

“This ensures that the person gifted with the card is in fact the person purchasing the items.”

As a part of the launch activity, the retailer will provide a few lucky customers with the new gift card valued up to $20,000.

In early 2017, the retailer will roll out phase two of the programme, which will promote a card-reload feature whereby the cards can be topped up via credit or debit card.

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